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A Domino’s Pizza representative said it was an “appropriate time” for a review of the company’s $80 million national account and denied it stemmed from dissatisfaction with Campbell Mithun Esty’s creative work.
The Minneapolis agency will participate in the review, which should be wrapped by year’s end, a client official said. Less than 10 shops are being contacted.
Media buying and planning will remain at J. Walter Thompson here. Minority agency Don Coleman Advertising is also unaffected.
Coleman handled the launch this month of Domino’s deep-dish pizza, leading to speculation CME was in trouble.
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