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Activision expands its blockbuster Guitar Hero franchise this week with the release of DJ Hero, a game that lets users play DJ with a turntable and more than 100 songs.
Crispin Porter + Bogusky targets music fans and gamers with TV and online ads that highlight the player experience and tout the title’s exclusive tracks. A TV spot breaking this week shows gamers on stage controlling the performances of Jay-Z and Eminem. Online, banner ads allow folks to create their own mixes.
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