DiMassimo, Freeman Reach Finals of Retailer’s Review

BOSTON Three finalists have emerged in the review for the ad account of BJ’s Wholesale Club.

They are: independent Connelly Partners in Boston and a pair of New York shops, indie DiMassimo Carr Brand Advocates and MDC Partners’ Cliff Freeman and Partners, according to Pile and Co., the consulting company overseeing the search.

A decision will come down next month.

Three shops did not advance: Eisner Communications in Baltimore and New York agencies Pedone & Partners and Tucker Hampel Stefanides.

Incumbents Boathouse in Needham, Mass., which handles creative, and Pro Media in Natick, Mass., did not participate.

The Natick-based client spent $7 million on ads last year but just $300,000 through July. BJ’s produces regional campaigns that include print, broadcast and direct executions.

The client operates more than 150 stores in 16 Eastern U.S. states, concentrated mainly in New England and Southeastern markets, as well as in New York, New Jersey and Florida.