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Declaring that his agency has expanded from being an audacious small shop to an audacious midlevel one, Mark DiMassimo has appointed five of his senior executives to be partners in DiMassimo Brand Advertising.
Agency founder and executive creative director DiMassimo noted, “We’re going from two [management] layers to three.” He retains more than 75 percent own-ership.
During the past year, DiMassimo said, his agency’s full-time staff has grown from 30 to 80 people, and billings have jumped from $50 million to $150 million, thanks to clients such as Gomez Advisors, Smart Money, Youdecide.com,
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