Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK The third quarter has been busy for digital@jwt, with the interactive unit of WPP Group’s J. Walter Thompson launching six new or redesigned Web sites in the last two weeks.
One, for the Schick Quattro, introduces men to the new four-bladed razor using an animated product demonstration. The site (www.schickquattro.com) looks to appeal to 18- to 25-year-old men by partnering with FHM and ESPN.com for co-branded lifestyle and sports content. The lifestyle area offers reviews on entertainment, gadgets and games, while the sports section features a weekly contest and football previews.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in