Dietary Supplement Maker Seeking Its First Ad Agency

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Nature’s Life, a maker of dietary supplements, is searching for its first shop to create a consumer print advertising campaign. Billings are under $1 million.
The Garden Grove, Calif.-based company is seeking an agency with experience in the vitamin and mineral category, according to Kelly Colwell, marketing manager for the 28-year-old client. Food product industry experience and some knowledge of Nature’s competitors are also valuable, she added. Previous advertising was created in-house and has consisted of trade print ads.

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