Dietary Supplement Maker Seeking Its First Ad Agency

Nature’s Life, a maker of dietary supplements, is searching for its first shop to create a consumer print advertising campaign. Billings are under $1 million.
The Garden Grove, Calif.-based company is seeking an agency with experience in the vitamin and mineral category, according to Kelly Colwell, marketing manager for the 28-year-old client. Food product industry experience and some knowledge of Nature’s competitors are also valuable, she added. Previous advertising was created in-house and has consisted of trade print ads.
“We demand integrity and honesty in an agency,” said Colwell, “since that is how we do business.”
Nature’s Life products are sold in independent health food stores nationwide. –Teresa Buyikian