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Dieste & Partners here has won the Hispanic market advertising account of restaurant chains Coco’s and Carrows, both owned by Advantica Restaurant Group of Irvine, Calif.
Estimated billings for both businesses were not available. Total 1998 advertising expenditures for Coco’s 480 restaurants amounted to $5.8 million, while spending for Carrows 145 eateries totalled $4.9 million, according to Competitive Media Reporting.
Prior to selecting Dieste, both restaurant chains had worked with Hispanic advertising agencies on a project basis.
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