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Dial has begun shipping three new varieties of its liquid hand soap refills: Aloe, Pomegranate and Tangerine, and White Tea and Vitamin E. The soap brand, a subsidiary of Henkel, is touting the refills as an eco-friendly alternative via in-store and coupon marketing.
Dial Eco-Smart Pouch Refills come in 40-oz. flexible pouches that are spill-proof and are meant to replenish already used soap bottles. They’re priced between $3.97 and $4.99.
The refills will be marketed via in-store floor displays and $1 off coupons offered to shoppers.
Juan Serrano, Dial’s senior brand manager, said the product offers several “green benefits” to consumers—which are also listed on the floor displays.
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