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NEW YORK Interpublic Group’s Deutsch next week breaks its first work supporting a joint Intel-Microsoft initiative, an Intel representative said.
A TV, cinema and interactive campaign will launch on Sunday and run through December. Themed “Digital joy,” ads showcase the “digital lifestyle” consumers are embracing in terms of home entertainment products and services.
Media spending was undisclosed. Deutsch in New York added the project in October.
The work shows neither company’s logo but demonstrates how home computers are powered by each supplier’s technology.
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