Desktop Assistance Assigns Account To Richards Group

The Richards Group has been awarded the advertising account of Desktop Assistance.

The Dallas shop won the creative and media account in a review that included Cordiant Communication’s Bates Southwest Advertising & Public Relations in Houston, The Oxford Group in Carlsbad, Calif., and the VasMark Group in The Woodlands, Texas.

Billings are undisclosed. There was no incumbent.

The Houston-based company sells business information management systems that include both computer hardware and software.

Richards will break its first work in November. Ads will target both consumers and businesses, said Gary Flenniken, the client’s director of business development.