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Only one Southeastern shop has advanced in the review for Denny’s advertising account.
Mullen in Winston-Salem, N.C., will face off against Bernstein-Rein in Kansas City, Mo.; Doner of Southfield, Mich.; and Publicis in Mid America’s Dallas office for the general-market portion of the restaurant’s advertising business.
Denny’s general-market incumbent, WestWayne in Tampa, Fla., was eliminated in an earlier round.
The Spartanburg, S.C.-based division of Advantica Restaurant Group began a search in March to trim the roster of general-market and minority agencies that shared its $50 million account.
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