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Dell today launches a global advertising campaign from Wunderman featuring new products that are designed to appeal to different consumer segments.
In a preview of the effort, Dell’s Paul-Henri Ferrand last week showed examples of new print ads bearing the theme line, “You can tell it’s Dell.” Each ad had a headline, a few lines of copy and an image of a product—be it a desktop, laptop or tablet.
“Perfect day for a convertible,” said the headline in one ad, which centered on a tablet that opens into a small laptop with a keyboard.
The headline for another ad, featuring a laptop with a JBL sound system, was, “Turn it up to 11.”
Ferrand
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