Dell Picks Shops for Consumer, Business Efforts

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Dell has completed its global creative review, selecting agencies on Monday (Feb. 28) to craft ads aimed at consumers and small to medium-size businesses.

Havas’ Arnold in Boston will handle the small-to-medium businesses assignment, while independent Sid Lee in Montreal will work on consumer efforts, a Dell representative said. The hires come a month after Dell tapped independent Barrie D’Rozario Murphy in Minneapolis to lead creative efforts on ads targeting public institutions like schools and governments.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in