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NEW YORK Here’s Part Deux of Mother’s new Dell campaign. A spot for Dell XPS features the song “Work It” by the cult band Devo, in its first major release in 17 years. As a band, Devo was famous for the line “Are we not men?” And this spot comes back with the resounding answer, “No, we are not men! We are robo-women!” As with Mother’s initial ads for Dell’s colorful computer notebooks, the spot is a visual knockout.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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