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“You can have it Steve Jobs’ way or you can have it your way,” said Dell’s Ed Boyd, vp of consumer experience design at the world’s No. 2 PC maker.
Apple products may be well known for their design attributes, but Boyd and his team are on a mission to turn Dell’s products into devices renowned for artistic self-expression. Wearing a T-shirt that read Design Will Change the World, Boyd was in New York last week to promote the third, and latest, iteration of Dell’s Design Studio, a customization program that allows customers to personalize purchases online with artwork commissioned from talent around the globe.
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