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NEW YORK Star/Shipley said it has won advertising chores for the Delaware Lottery following a mandated competition against incumbent RT&E Integrated Communications and Aloysius Butler and Clark.
All three agencies pursued the account from their offices in Wilmington, Del.
The lottery spends about $500,000 annually in measured media, per Nielsen Monitor-Plus.
The contract begins Feb. 1 and runs for three years, with three single-year renewal options.
Star/Shipley is tasked with crafting advertising and public relations initiatives, as well as promotions, point-of-sale and interactive executions on the client’s behalf.
“Star/Shipley
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