DDB’s Rogers To Shevack

Partners & Shevack/ Wolf has tapped former DDB Needham creative chief Mike Rogers as its new executive creative director, filling a post left vacant since Jackie End departed in 1996.
Shop president Lynne Seid said the agency moved slowly in order to find the right fit. “I was really looking for someone just like Mike, someone who will instantly generate respect from our clients and our people.”
Although Rogers’ specific duties with the New York shop are still to be determined, Seid said he will immediately join in on new business efforts. Rogers starts this week.
Rogers, 47, left DDB here as vice chairman, executive creative director in July [Adweek, July 20]. He joins Shevack during a hot streak:
In recent weeks, the agency has grabbed new assignments from Canandaigua Wines and an additional $20 million in business from Scotts Co. “You want to play for a winning team,” said Rogers, who has talked with a diverse group of shops since leaving DDB. “After looking at bigger agencies I’ve discovered bigger isn’t necessarily better.”
Rogers will oversee about 30 staffers. Group creative directors Jeff Williamson and Jim Olen will report to him.
Rogers is perhaps best known for working on DDB’s “Hey, you never know” campaign for the New York State Lottery. Other noteworthy efforts: the Michelin “Baby” ads and the “Bud Light I said” push for Budweiser, which featured telephone pranksters The Jerky Boys.
Partners & Shevack/Wolf was purchased by Toronto-based Wolf Group in June. Clients include Aamco, Mead and H…agen-Dazs.