DDB Stays Course for Tabasco

DDB is sticking with the idea that won it a bronze Lion at Cannes last year in its latest round of print work for McIlhenny Co.’s Tabasco. The Dallas shop’s ads, which break in April issues of magazines such as Vibe, Rolling Stone and Cooking Light, continue to stress the sauce’s spiciness in copy that appears within the brand’s diamond bottle label. In one ad, for the habanero sauce, text reads, “The only condiment that has to perform its product testing at Los Alamos.”