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DDB Chicago brings back “Steven,” the punkish twenty something character with com puter know-how, in a new round of spots for Dell Computer targeting consumers.
Steven was introduced last year in spots from Lowe Lintas & Partners, which was then handling the retail portion of the Round Rock, Texas, company’s $200 million account. The business was consolidated at DDB in April following a review.
In bringing him back, Dell is pushing Steven as the company’s consumer representative.
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