DDB Reclaims Creative Account of Hampton Inns




Partners With SicolaMartin to Add MyPlant.com to Client Roster
DALLAS–DDB Dallas has won back the $10 million creative account of Hampton Inns from TBWA/Chiat/Day following a review and a change in corporate ownership.
DDB first held agency of record status for Memphis, Tenn.-based Hampton Inns in 1994. An agency review was initiated in 1998 after Hampton Inns was purchased by Promus Hotels. That review resulted in the creative and media portions of the business being divided between TBWA in New York and DDB.
Hilton Hotels Corp.’s 1999 purchase of Promus Hotels for $4 billion brought on yet another review for Hampton Inns, and this time DDB came away with both the creative and media assignments.
“Our advertising for 2000 is going to be more diversified. We’ll be promoting a frequent guest program in line with our new parent company,” said Judy Chrispa-Cathey, senior director of brand marketing at Hampton Inns. “We want to have heavier brand awareness and felt that DDB delivered an excellent approach.”
Separately, the recently formed team of DDB Dallas and SicolaMartin has won the $5-10 million account of MyPlant.com.
The account acquisition follows closely on the heels of this year’s $40 million Novell account win, in which the Austin, Texas-based high-tech agency SicolaMartin paired with DDB for the first time.
MyPlant.com is a business-to-business Internet site offering control software, consultation services and online training for industrial facility managers. The Phoenix-based venture was developed by a unit of Honeywell’s industrial automation and control division.
In contrast to the Novell win, in which SicolaMartin took the lead, DDB will head creative development on the MyPlant.com account. SicolaMartin will be responsible for all aspects of the assignment that involve technical writing.
Ketchum’s office in Dallas has been selected to handle public relations for MyPlant.com.