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Suiza Foods has retained DDB to handle its Morningstar Foods brands following a review of agencies.
The client confirmed discussions were held with three agencies in addition to incumbent DDB in Dallas. The othercontenders were Young & Rubicam in San Francisco, The Launch Partnership (a division of Temerlin McClain) in Irving, Texas, and The Richards Group of Dallas.
“We were really looking at finding a full, long-term partner providing everything from A to Z with the growth that we’re experiencing,” said Toby Purdy, senior vice president of marketing for the Morningstar Foods division.
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