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Anheuser-Busch looked to DDB Chicago for a Michelob Light campaign that is running on the Food Network.
“There are nu-merous opportunities with media buys these days, and we saw the Food Network as a way to reach a different audience,” said Bob Lachky, A-B’s vice president, brand management, and director of global brand creative.
Leapnet in Chicago remains the lead agency on Michelob brands, Lachky said. DDB was given the Food Network assignment because it had greater resources and could handle the quick turnaround A-B needed, he said.
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