Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
CHICAGO — In what representatives called a global realignment, General Mills has parted ways with DDB Chicago, which handled a number of brands, including Yoplait, Betty Crocker, Bisquick and several cereals including Wheaties, Oatmeal Crisp and Golden Grahams. Those brands have not yet been reassigned, according to the company. Saatchi & Saatchi, New York, and Campbell Mithun in Minneapolis remain on General Mills’ roster. Billings on those brands were not disclosed.
The company is expected to name a winner, possibly by today, in the review for its $450 million broadcast media buying account.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in