DDB Forms New Unit for Marketing Resources

DDB Worldwide in August will launch DDB Ventures, a unit designed to forge alliances and joint ventures that will broaden the agency’s marketing resources.
Spearheading the new division is Tom Cotton, former president, global business and director in charge at J. Walter Thompson, here. Cotton, 47, will be president; he starts Aug. 1.
“Tom’s natural entrepreneurialism, proven leadership, integration and people skills will enhance DDB’s ability to provide fully integrated, savvy services and superior marketing content,” said Ken Kaess, president of the DDB Worldwide Communications Group.
Cotton, who will report to Kaess, described his new role as that of a “catalyst.”