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Marketing officials from Wells Fargo & Co., which recently acquired Norwest Corp., met last week with both banks’ ad agencies in what is expected to lead to a shootout for the combined $45-50 million ad account, sources said.
Norwest agency Carmichael Lynch, Minneapolis, and Wells Fargo agency DDB Needham, Los Angeles, were briefed on what was supposedly a project related to the merged company’s future advertising, sources said. The winner of that project could wind up with the entire account.
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