DDB Elevates Compaq Chief

DDB Needham has promoted Steve Norcia, worldwide account director on the office’s Compaq business, to managing director, the New York shop’s new No. 2 post. He reports directly to president Peter Tate.
Norcia, 53, joined the agency in 1996 to handle what was then the Digital Equipment account. He was widely credited for taking a leadership role in DDB’s capture of the $200 million Compaq business from Ammirati Puris Lintas last June, following the computer manufacturer’s acquisition of Digital.
He is the second senior executive in New York to be promoted since the Compaq victory–David Nathanson, creative director on that account, was elevated to co-chief creative officer in September.
Norcia continues as global account director on Compaq and adds managerial and new business responsibilities to his role. “I’ll be backing up Peter in whatever he wants me to do,” Norcia said. “The real truth is, I’m going to be his consigliere.”
The New York office has been without a clear No. 2 executive since Tate ascended to its presidency in January 1997, succeeding Ken Kaess. Tate was chief operating officer before his promotion.
Norcia was previously managing partner of Earle Palmer Brown’s New York and Philadelphia offices. Earlier, he held senior roles at the former Lintas and ran McCann-Erickson in New York.
DDB also elevated director of media planning operations Robert Huff to general manager, replacing the retiring Hal Scutt. Huff will oversee operations, including renovation of its Madison Avenue offices.