DDB Dallas Enters a ‘CoolWorld’




Secures $20 Mil. Account of E-Commerce Network Coollink.com
DALLAS–DDB Dallas last week claimed the account of Coollink.com, a very cool $20 million win.
The selection followed a review of undisclosed agencies. The Dallas-based incumbent, Loomis Productions, did not defend.
Coollink, also based in Dallas, is a multifaceted Internet company. It is an Internet service provider, search engine, purveyor of online audio and video through its proprietary streaming software, as well as a designer and host of Web sites.
The firm recently launched the first of several planned e-commerce sites–coolofficesupples.com–all of which will eventually be part of a “CoolWorld” network. Coollink.com plans to offer a broad spectrum of entertainment programming on its Web site, which is still under development.
Coollink.com chairman Christian Briggs said the move to DDB was precipitated by the advertising agency’s strong business-to-business ties with global companies.
“We felt that with our company’s new streaming and marketing techniques coming to market in the next two to three weeks we needed to partner with a company like DDB that will have a lot stronger global presence as part of Omnicom Group,” Briggs said. “The people there are easy to work with and understand our messaging.”
The agency’s first task will be a comprehensive branding effort for Coollink.com.
“They understand the importance of building brands,” said DDB Dallas managing partner Phil Jacobs. “They’re big enough and in enough markets that they have a pretty unique opportunity to gain some share.”
“I think Coollink is going to differentiate themselves in two ways,” Jacobs continued. “One, they have some killer applications that change the way information is received through the Internet. Two, they have a focus on the business-to-business side of things, and that’s going to make a difference.”
A national campaign will launch in a few weeks with radio, television, outdoor, promotional and direct mail components.
Privately owned Coollink.com was established in 1998 by Bill Carroll, who previously owned an e-commerce development company, along with partners Briggs and Russ Vaughn.
DDB’s recent account wins include the global business of netware company Novell Inc., in partnership with SicolaMartin in Austin, Texas.