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Global Corporate Image Ads to Be Followed by Product Executions
BOSTON–Digital Equipment Corp. will unveil this week a global corporate image campaign, the first advertising since it consolidated its ad account at DDB Needham this summer.
The five initial print ads feature the burgundy blocks of Digital’s logo incorporated into the headlines, with the tagline, “And get ready to win in a networked world.”
One ad, with the word “Navigate” superimposed on the blocks, shows a convoluted roller-coaster.
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