DavisPartners Adds U.S. Mills

DavisPartners has leveraged project work for U.S. Mills into a broader relationship, and is preparing to launch a trade and consumer effort for the marketer of natural cereals and crackers.

DavisPartners is now charged with promoting the Needham, Mass., client’s four cereal brands—Erewhon, New Morning, Uncle Sam Cereal and Farina Hot Wheat— in efforts targeting the grocery trade and consumers, ac cording to agency president Tom Davis.

The Boston shop expanded its role with the client without a formal review, Davis said.

Annual spending will be in the $1-2 million range.

“Each brand gets its own campaign,” Davis said.