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Marketing Services Unit Set Up Under New Owner Lighthouse
CHICAGO–Davidson Marketing has been renamed Communicator, the marketing specialist division of Lighthouse Global Networks.
The Chicago-based marketing services firm, founded by Bill Davidson in 1979, was acquired last year by Lighthouse Holdings. The holding company, also in Chicago, has acquired 14 companies since October 1998. Two other Chicago shops, e-marketer Wang Idea Works and event management company Avid, will be grouped with Communicator.
Jay Farrell, who had been majority owner of Davidson, was named president and chairman of Communicator.
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