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Uniden America in Fort Worth, Texas, has selected two Dallas agencies–Coffee/Black Advertising and Evans Advertising & Public Relations–to handle its $10 million account.
Coffee/Black is developing advertising; Evans is responsible for media. Their first collaboration debuted Sunday during the National Collegiate Athletic Association men’s basketball tournament with a humorous 30-second spot shot in Japan for the client’s VoiceDial cordless phone.
Both agencies will work with the in-house staff of Uniden America, owned by Japan-based Uniden, on TV assignments that will yield another spot in the fall.
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