Dallas-Ft. Worth

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

The market is a veritable poster child for media consolidation, as four of the five local news operations are owned and operated by major TV networks: CBS, NBC, Fox and Univision (all four nets have a duopoly in the market). CBS and Univision also own radio stations in the market, and CBS even has a strong outdoor portfolio. Leveraging its cross-media strength, all three CBS divisions last year partnered to launch DFWvehicles.com, an auto search site.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in