'Daisy' Chain

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Texas Gov. George W. Bush’s latest TV ad in his presidential run may spark memories for viewers who recall the “Daisy” spot from Lyndon Johnson’s campaign in the 1960s.
Bush’s ad, which is airing in South Carolina and is slated for broadcast in Iowa and New Hampshire, shows a young girl playing at an abandoned military base. In a voiceover, Bush says, “Today we live in a world of terror, madmen and missiles.”
The content is similar to that of the Daisy ad, in which a little girl picking flowers is followed by an image of a mushroom cloud.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in