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TV Spot Ties NASCAR Affiliation to Brand’s Family-Friendly Image
LOS ANGELES-Just in time for the summer driving season, Dailey & Associates breaks the next phase of a campaign for Tosco’s 76 brand of products.
The estimated $3-5 million effort includes outdoor and print ads and a TV spot that is airing in Arizona, California and Florida.
The 30-second spot is a takeoff of a previous ad from the West Hollywood, Calif., agency that featured professional race car driver Dale Earnhardt pulling into a 76 gas station with his NASCAR pit crew.
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