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SFM/Me-dia Planning has tapped eclectic agency veteran Jeri Dack to fill the newly created post of evp, director of integrated services, responsible for connecting the agency’s var-ious elements.
Dack joins the shop from Media-Vest Worldwide in New York, where she was svp, media director. She has had an unconventional 25-year career that has included positions as an account planner, account executive and media director. She will report to Steve Farella, evp and COO of SFM/Media Planning in New York.
“There isn’t a meeting we go to where the conversation doesn’t turn from media to in-store marketing, promotion, the Internet, direct marketing, etc.,”
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