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By Hank Kim
NEW YORK–CVS, embarking on its second review this year, has invited more than 10 agencies to pitch the creative portion of its $20-30 million ad account, said sources last week.
Agencies that received questionnaires include Deutsch, Bates USA and Grey Advertising, all New York. Boston-based Ingalls Advertising is the incumbent for both the creative and media planning and buying duties. Ingalls already made its presentation to company officials in an effort to retain the creative account, according to agency chairman Bink Garrison.
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