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It worked for Ginsu knives, why not computers?
That’s the thinking of Hauppauge, N.Y.-based Rent-A-PC, which has commissioned a series of no-frills television advertising to introduce its computer rental business to Atlanta.
The first spot created by Friedman, Ellis, Nielsen & Rogan, also of Hauppauge, spotlights the computers’ “center stage” while the soundtrack (the Spinners’ rhythm and blues classic, “I’ll Be Around”) delivers the “message.”
There is no voiceover, just an on-screen blurb: “Corporate computer rentals … daily, weekly, monthly.
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