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NEW YORK Italian apparel company Fila is opening a pop-up store in the trendy Manhattan neighborhood known as NoLita and will invite paintbrush-wielding, espresso-sipping shoppers to come by and enjoy the ambience.
The promotional space has been designed to showcase the manufacturer’s Filativa active line that fuses sports-inspired footwear and apparel with Italian design. The space will encompass contemporary Italian furniture and a clear, raised Plexiglas floor, a look that strives to be “open” and “modern,” with a “cool techno vibe,” according to a company statement.
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