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ATLANTA Maris, West & Baker recently launched its latest television ad for The Partnership for a Healthy Mississippi, the shop said.
The Jackson, Miss., shop’s “Reject all tobacco” campaign targets 6-11-year-old children and features a new animated character named “Cuckoo.” The new spot, produced by Eyevox in Ridgeland, Miss., is airing on local network affiliates throughout Mississippi, the agency said.
In the 30-second “Cuckoo,” a clockmaker is shown sitting at his work desk smoking a pipe, when Cuckoo the bird emerges from the clock on the wall.
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