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This commercial makes Crocs look cute, but there’s a problem: The ad, the first from new agency Cramer-Krasselt, isn’t selling the colorful clogs that made the company famous, but also its line of more fashion-friendly fare. A woman walks into her home after a long day’s work in high heels. A pair of bright red animated shoes perks up like the family pet and hops to greet her. (In a clever touch, they wear miniature versions of themselves on their pudgy little legs.)
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