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BOSTON Last year, Procter & Gamble ran a TV spot in which characters from The Cat in the Hat interacted with several home-cleaning products.
This time, P&G’s fabric care department gets to have fun with The Incredibles, the animated Disney-Pixar movie about a family of superheroes living in the suburbs.
In “Sure, I’m Flexible,” Mrs. Incredible, aka Elastigirl, explains, “Being a superhero is great. But I’ve got the same challenges other moms do.” As she speaks, scenes are intercut of her cleaning the house, taking care of the children and battling bad guys.
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