Creative Focus: Best Spots - Visitors' View

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An idea is BORN. You love this idea. You don’t love every idea, but this is the best idea you’ve ever had. It could make you famous.
Suddenly, you have visions. Headhunters swarm. Wieden is waxing eloquent about the virtues of Portland. Saturday Night Live wants to parody. The yacht at Cannes is calling. And so is your mother. Can she have a 1/2-inch to show at mah-jongg?
Reality sets in. You realize not one single solitary soul has seen your work of art.
Then come the meetings.
You share your precious spot for, oh, let’s say, Staples (above, left) with the account people.






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