Creative Briefs

Déjà Vu – Cliff Freeman’s Greatest Hits

Cliff Freeman and Partners’ first work for Midas—three spots that broke this month—seems to be right out of the New York shop’s archives. The tag, “We do that,” is reminiscent of Staples’ “Yeah, we’ve got that.” One Midas spot has a dotty old lady asking about lifetime guarantees. She sheds her coat and blouse and asks if the technician can do anything about “these” as he gags. She appears to be the latest incarnation of Coke’s wheelchair-wielding grandma, Church’s Chicken’s fire-starting cook and, of course, Wendy’s “Where’s the beef?” lady.