MILWAUKEE – Beatrice Cheese Inc., a division of ConAgra, named Cramer-Krasselt/Milwaukee as its agency of record last week. The agency won a shootout for the $11-million piece of business with incumbent William Eisner & Associates, Hales Corners, Wis., and CME-KHBB/Minneapolis. C-K will handle the company’s County Line Cheese brand as well as the Beatrice’s Reddi-wip whipped topping brand.
Copyright Adweek L.P. (1993)
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