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Out-of-Home Media Unit Welcomes Back Eatery After 10 Years
ATLANTA–In changing its marketing strategy, Cracker Barrel Old Country Store has come home.
A decade after the folksy restaurant chain launched its outdoor advertising with The Buntin Group, the account has returned.
The decision marks the client’s final step away from its onetime lead agency, Chicago’s Cramer-Krasselt. The incumbent saw its Cracker Barrel holdings slowly dwindle away over the last year.
“Cracker Barrell is changing its agency strategy,” said client vice president of marketing Judy Cantrell.
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