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Household names like Procter & Gamble’s Tide and Kimberly-Clark’s Huggies dominated the list of “most trusted and recommended brands” in the U.S., though e-commerce site Amazon.com snagged the top spot, per a new study released today (Monday) by Millward Brown.
The report polled 20,000 U.S. consumers last quarter. Millward Brown also conducted the study in 22 countries. The “TrustR” (trust/recommendation) score is compiled from data taken from BrandZ, a global study of consumer brand equity the research firm has been running for the past 12 years (see chart below).
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