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Parent CompUSA Looks to Rethink Its E-Commerce Strategy
BOSTON–Computer retailer CompUSA has pulled advertising for its struggling Internet commerce division from Mullen and placed the agency on 90-day notice.
CompUSA took the action two weeks ago after an estimated $10-15 million TV campaign launched in October failed to stimulate holiday sales.
The client plans to substitute CompUSA-brand spots for Cozone placements if new advertisers cannot be found to fill TV time already purchased, said CompUSA representative Suzanne Shelton.
Executives with Mullen, hired by CompUSA in April, referred calls to the client.
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