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Specs
Who Elliott Holt
Age 39
New gig Author, You Are One of Them (Penguin Press)
Old gig Copywriter and strategic planner, Grey Group, TBWAChiatDay, Saatchi & Saatchi
Your agency background informs a good deal of the Moscow section of the book. What was it like working at an ad firm during Russia’s cataclysmic shift toward capitalism?
It was a fascinating culture clash. The agency’s [Grey Moscow] clients were American and British companies who were looking to break into this potentially huge emerging market.
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