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SAN FRANCISCO Converse, a division of Nike, has split with independent Butler, Shine, Stern & Partners, the agency that helped the brand become one of the first major marketers to use consumer-generated content in ads.
“We have mutually agreed to part ways with Converse. We are proud of the business results, awards and the national prominence that we have achieved for the brand,” said Greg Stern, CEO at Butler, Shine in Sausalito, Calif.
He referred questions to Converse CMO Dave Maddocks, who did not return calls.
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