Of Fruit Bar Maker
BOSTON–Mintz & Hoke has added a sweet client to its packaged-foods roster, pulling in Frozfruit Co.’s ad account without a review.
The Avon, Conn.-based shop was given the business because of its “track record of building brands,” said client president Thomas Guinan. Billings could not be determined at press time. There was no incumbent.
Based in Gardena, Calif., Frozfruit produces and distributes frozen fruit bars in supermarkets nationwide. The bars contain real fruit, an attribute Mintz & Hoke plans to stress in its advertising. While popular in New York City, Frozfruit is looking to establish itself in other markets.
Mintz & Hoke has been on a new business streak in recent months, winning The Yofarm Co., Shaw’s Supermarkets and the media portion of Ames Department Stores. –Sarah Jone
Connecticut Agency Wins Ad Account